Marketing Communications Sr. Planner, Data & Analytics Digital Content Designer

Job Number: 12392
Location(s): Minneapolis, MN

General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie’s Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You’ve come to the right table. We want the very best talent to help lead something big.

Job Details

Overview & Responsibilities

POSITION OVERVIEW

We are seeking a creative graphic designer with experience in digital media to be the first to fill this new position as the Sr Planner, Digital Content Designer as part of our growing Data and Analytics team. This team is piloting new ways of working and needs a broad range of creative content to fuel its agile test, learn and scale approach as it drives forward a high velocity of data-informed, human solution-oriented. initiatives. As a Digital Content Designer, you will support the creative development and execution for content across a range of digital channels. You will leverage your digital design expertise, knowledge of technology and usability and your eye for detail to create compelling, usable and inspirational digital content that translates business strategies into brand communications and user experiences. We’re looking for someone with a strong growth mindset who is looking for their next challenge. Operating within an agile and iterative marketing approach, you will help accelerate our growth as part of a talented cross functional team.


KEY ACCOUNTABILITIES

Design

  • Provide consumer-centered design expertise from concept to delivery on behalf of and in collaboration with brand teams
  • Design and produce digital marketing assets, including but not limited to: display, gifs, and video across mobile, desktop, social and email campaigns including a range of A/B tests
  • Ensure designs are optimized for target users, platforms, channels, and technologies — for example, creative content meets the unique requirements of a target audience, social media platform, and/or mobile viewing experience
  • Collaborate with brand teams, technical teams and external creative partners, following their direction when appropriate
  • Ensure consistency with existing brand standards, templates, and style guides
  • Responsible for quality control over all delivered content

Testing, Analytics and Optimization

  • Understand current digital trends, user experience standards and digital media KPIs, along with the tools and techniques for online experience development
  • Develop creative content in support of A/B and multivariate testing of placements, messages and user experiences
  • Leverage creative technology tools to build personalized content for target audiences, such as dynamic creative optimization (DCO) platforms
  • Review, interpret and apply web analytics and/or testing results into actionable improvements to design elements, messaging and user experiences
Qualifications

MINIMUM QUALIFICATIONS

  • Bachelor’s degree in Fine Art Design, Graphic Design, Web Design, Marketing or related discipline
  • 3+ years digital design experience at an agency or consumer-focused marketing organization
  • Able to translate written or spoken ideas into concepts, images, layouts and other designs
  • Excellent presentation skills and the ability to articulate the pros/cons of design solutions
  • Strong project management skills with the ability to manage multiple simultaneous projects, priorities, schedules, and deliverables
  • Strong collaboration skills with fellow designers, developers, and cross-functional partners
  • Flexible, curious thinker open to trying new things, changing designs based upon data-driven insights and test results
  • Proficiency in Adobe Illustrator, Photoshop, InVision, Sketch (or similar)
  • Knowledge of HTML and CSS
  • Understanding of WCAG 2.0-2.1 guidelines set by W3.org
  • Possess a comprehensive portfolio of website and digital media projects that showcase an understanding of design laws and principles and a keen eye for layout, design and color

PREFERRED QUALIFICATIONS

  • Experience working in an agile marketing or development process
  • Passion for digital thinking, innovation and ideation
  • Experience with DCO platforms/partners
  • Copywriting experience

#cb

Overview & Responsibilities

POSITION OVERVIEW

We are seeking a creative graphic designer with experience in digital media to be the first to fill this new position as the Sr Planner, Digital Content Designer as part of our growing Data and Analytics team. This team is piloting new ways of working and needs a broad range of creative content to fuel its agile test, learn and scale approach as it drives forward a high velocity of data-informed, human solution-oriented. initiatives. As a Digital Content Designer, you will support the creative development and execution for content across a range of digital channels. You will leverage your digital design expertise, knowledge of technology and usability and your eye for detail to create compelling, usable and inspirational digital content that translates business strategies into brand communications and user experiences. We’re looking for someone with a strong growth mindset who is looking for their next challenge. Operating within an agile and iterative marketing approach, you will help accelerate our growth as part of a talented cross functional team.


KEY ACCOUNTABILITIES

Design

  • Provide consumer-centered design expertise from concept to delivery on behalf of and in collaboration with brand teams
  • Design and produce digital marketing assets, including but not limited to: display, gifs, and video across mobile, desktop, social and email campaigns including a range of A/B tests
  • Ensure designs are optimized for target users, platforms, channels, and technologies — for example, creative content meets the unique requirements of a target audience, social media platform, and/or mobile viewing experience
  • Collaborate with brand teams, technical teams and external creative partners, following their direction when appropriate
  • Ensure consistency with existing brand standards, templates, and style guides
  • Responsible for quality control over all delivered content

Testing, Analytics and Optimization

  • Understand current digital trends, user experience standards and digital media KPIs, along with the tools and techniques for online experience development
  • Develop creative content in support of A/B and multivariate testing of placements, messages and user experiences
  • Leverage creative technology tools to build personalized content for target audiences, such as dynamic creative optimization (DCO) platforms
  • Review, interpret and apply web analytics and/or testing results into actionable improvements to design elements, messaging and user experiences

Qualifications

MINIMUM QUALIFICATIONS

  • Bachelor’s degree in Fine Art Design, Graphic Design, Web Design, Marketing or related discipline
  • 3+ years digital design experience at an agency or consumer-focused marketing organization
  • Able to translate written or spoken ideas into concepts, images, layouts and other designs
  • Excellent presentation skills and the ability to articulate the pros/cons of design solutions
  • Strong project management skills with the ability to manage multiple simultaneous projects, priorities, schedules, and deliverables
  • Strong collaboration skills with fellow designers, developers, and cross-functional partners
  • Flexible, curious thinker open to trying new things, changing designs based upon data-driven insights and test results
  • Proficiency in Adobe Illustrator, Photoshop, InVision, Sketch (or similar)
  • Knowledge of HTML and CSS
  • Understanding of WCAG 2.0-2.1 guidelines set by W3.org
  • Possess a comprehensive portfolio of website and digital media projects that showcase an understanding of design laws and principles and a keen eye for layout, design and color

PREFERRED QUALIFICATIONS

  • Experience working in an agile marketing or development process
  • Passion for digital thinking, innovation and ideation
  • Experience with DCO platforms/partners
  • Copywriting experience

#cb

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