Marketing Communications Sr. Planner – Partnerships

Job Number: 12179
Location(s): Minneapolis, MN

General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie’s Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You’ve come to the right table. We want the very best talent to help lead something big.

Job Details

Overview & Responsibilities

OVERVIEW

Join the Partnerships team as the Brand Experience Senior Planner for the opportunity to work across the entire General Mills brand portfolio. In this role, you will be responsible for creating cause partnerships that help grow our brands and help us do good! 

 

The goal of partnerships within General Mills US is to help bring our brands into culture and culture into our brands.  The Senior Planner will achieve this by creating successful partnerships through strong project management and development of creative ideas.  This role will provide a great opportunity to work across all the GMI US brands and will provide great exposure to a variety of businesses, business challenges and consumer groups and the ways in which partnerships can be applied to help grow a business. 

KEY ACCOUNTABILITIES

A typical day in this role will involve:

  • Staying up to date with external events impacting culture
  • Developing and managing external relationships
  • Proactively bringing forward ideas and opportunities to help grow our brands
  • Managing contract and creative approvals
Qualifications

MINIMUM QUALIFICATIONS

  • Bachelor’s degree, preferably in Communications, Marketing, Advertising, Public Relations or Business
  • 2-5+ years of previous experience creating partnership ideas, pitching and securing partners and managing partner relationships
  • Strong project management experience working in matrixed organizations or across a variety of different brands/businesses
  • Ability to develop a culture-forward marketing idea and craft a compelling story to sell in the idea

PREFERRED QUALIFICATIONS

  • Background in marketing communications, partnerships or creative

#cb

Overview & Responsibilities

OVERVIEW

Join the Partnerships team as the Brand Experience Senior Planner for the opportunity to work across the entire General Mills brand portfolio. In this role, you will be responsible for creating cause partnerships that help grow our brands and help us do good! 

 

The goal of partnerships within General Mills US is to help bring our brands into culture and culture into our brands.  The Senior Planner will achieve this by creating successful partnerships through strong project management and development of creative ideas.  This role will provide a great opportunity to work across all the GMI US brands and will provide great exposure to a variety of businesses, business challenges and consumer groups and the ways in which partnerships can be applied to help grow a business. 

KEY ACCOUNTABILITIES

A typical day in this role will involve:

  • Staying up to date with external events impacting culture
  • Developing and managing external relationships
  • Proactively bringing forward ideas and opportunities to help grow our brands
  • Managing contract and creative approvals

Qualifications

MINIMUM QUALIFICATIONS

  • Bachelor’s degree, preferably in Communications, Marketing, Advertising, Public Relations or Business
  • 2-5+ years of previous experience creating partnership ideas, pitching and securing partners and managing partner relationships
  • Strong project management experience working in matrixed organizations or across a variety of different brands/businesses
  • Ability to develop a culture-forward marketing idea and craft a compelling story to sell in the idea

PREFERRED QUALIFICATIONS

  • Background in marketing communications, partnerships or creative

#cb

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