Global Consumer Insights Associate Manager, Marketing Mix

Numéro d’emploi: 12808
Emplacement(s): Minneapolis, MN

General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie’s Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You’ve come to the right table. We want the very best talent to help lead something big.

Détails du poste

Aperçu et Responsabilités

OVERVIEW

This role will put you on the forefront of applying Data & Analytics to drive growth for GMI brands. Marketing Mix analytics helps brand teams understand the drivers of change for a brand year over year. As a Marketing Mix Associate Manager, you will play the role of key business partner, leading the application of marketing mix results to drive business decision making. You will help brand teams understand how consumer spend drives sales and provide guidance to teams on maximizing effectiveness and efficiency of their consumer plans. The Marketing Mix Associate Manager will work with OU cross-functional teams and a vendor partner to ensure application of results is understood and leveraged to make data driven decisions.

Marketing Mix moves at a fast pace delivering analytic driven insights each month for some brands. Candidates should be comfortable with large sets of data, have strength at managing projects and timelines and enjoy working with brand teams to drive results.   

Career Experience Exposure: OU Facing Role, Matrix Relationship Management, Influence/Impact with Leadership Teams. Skills you will build in this role: Strengthen business acumen, Understand brand communications strategy, planning and execution, Business diagnostics and marketing mix modeling, Storytelling for impact.

KEY ACCOUNTABILITIES

  • Lead the application of marketing mix results to drive business decisions
  • Uncover and advocate for opportunities that will drive growth for brands through the application of insights generated using marketing mix analytics
  • Gain knowledge of how brands communicate with consumers
  • Consult with brand teams on how to optimize consumer plans
  • Leverage marketing mix results to forecast volume impact of future spending decisions
  • Manage a vendor partner so deliverables achieve timelines and key apertures
  • Work with a cross-functional team to deliver insights to help brands grow
  • Elevate key themes from a brand to bring insights across the OU or the NAR Segment
  • Build relationships with Brand Marketing, Brand Experience, Finance, GCI, and a Vendor Partner
  • Manage all aspects of the marketing mix process; ensure data accuracy, review model output, build compelling presentations and deliver results to brand teams
Qualifications

MINIMUM QUALIFICATIONS

  • Bachelor’s Degree in Marketing, Market Research, Statistics, Mathematics, Data Analytics, Economics, or related field
  • 3-5+ years of experience in Analytics
  • Strong analytic and communication skills with ability to translate data to insights and tell a compelling story
  • Excellent collaboration and organizational navigation skills, attention to detail and agility to work on multiple projects across multiple stakeholders.
  • Proactive problem solver, works well independently, and has strong business acumen
  • Proficiency with Excel & PowerPoint. 

  

PREFERRED QUALIFICATIONS

  • Master’s Degree in Business Administration, Marketing, Consumer Behavior, or related field.
  • 2-4+ years experience in analytics experience preferably with Nielsen/IRI data in Sales or Marketing
  • 5+ years experience in business analytics working with a NAR Segment OU
  • Deep knowledge and application of a variety of consumer purchase behavior data sources, including custom Nielsen scanner and panel, Syndicated Nielsen scanner & Panel (AOD), NPD panel etc.
  • Knowledge of consumer media planning and execution (i.e., TV, digital & social media)
  • Ability to communicate, collaborate and build relationships virtually

Aperçu et Responsabilités

OVERVIEW

This role will put you on the forefront of applying Data & Analytics to drive growth for GMI brands. Marketing Mix analytics helps brand teams understand the drivers of change for a brand year over year. As a Marketing Mix Associate Manager, you will play the role of key business partner, leading the application of marketing mix results to drive business decision making. You will help brand teams understand how consumer spend drives sales and provide guidance to teams on maximizing effectiveness and efficiency of their consumer plans. The Marketing Mix Associate Manager will work with OU cross-functional teams and a vendor partner to ensure application of results is understood and leveraged to make data driven decisions.

Marketing Mix moves at a fast pace delivering analytic driven insights each month for some brands. Candidates should be comfortable with large sets of data, have strength at managing projects and timelines and enjoy working with brand teams to drive results.   

Career Experience Exposure: OU Facing Role, Matrix Relationship Management, Influence/Impact with Leadership Teams. Skills you will build in this role: Strengthen business acumen, Understand brand communications strategy, planning and execution, Business diagnostics and marketing mix modeling, Storytelling for impact.

KEY ACCOUNTABILITIES

  • Lead the application of marketing mix results to drive business decisions
  • Uncover and advocate for opportunities that will drive growth for brands through the application of insights generated using marketing mix analytics
  • Gain knowledge of how brands communicate with consumers
  • Consult with brand teams on how to optimize consumer plans
  • Leverage marketing mix results to forecast volume impact of future spending decisions
  • Manage a vendor partner so deliverables achieve timelines and key apertures
  • Work with a cross-functional team to deliver insights to help brands grow
  • Elevate key themes from a brand to bring insights across the OU or the NAR Segment
  • Build relationships with Brand Marketing, Brand Experience, Finance, GCI, and a Vendor Partner
  • Manage all aspects of the marketing mix process; ensure data accuracy, review model output, build compelling presentations and deliver results to brand teams

Qualifications

MINIMUM QUALIFICATIONS

  • Bachelor’s Degree in Marketing, Market Research, Statistics, Mathematics, Data Analytics, Economics, or related field
  • 3-5+ years of experience in Analytics
  • Strong analytic and communication skills with ability to translate data to insights and tell a compelling story
  • Excellent collaboration and organizational navigation skills, attention to detail and agility to work on multiple projects across multiple stakeholders.
  • Proactive problem solver, works well independently, and has strong business acumen
  • Proficiency with Excel & PowerPoint. 

  

PREFERRED QUALIFICATIONS

  • Master’s Degree in Business Administration, Marketing, Consumer Behavior, or related field.
  • 2-4+ years experience in analytics experience preferably with Nielsen/IRI data in Sales or Marketing
  • 5+ years experience in business analytics working with a NAR Segment OU
  • Deep knowledge and application of a variety of consumer purchase behavior data sources, including custom Nielsen scanner and panel, Syndicated Nielsen scanner & Panel (AOD), NPD panel etc.
  • Knowledge of consumer media planning and execution (i.e., TV, digital & social media)
  • Ability to communicate, collaborate and build relationships virtually

AUTRES EMPLOIS QUE VOUS POUVEZ AIMER

OTHER JOBS YOU MAY LIKE

Data Scientist II
Mumbai, Maharashtra

Déjà inscrits

Se connecter ou Créer un profil Vous cherchez une mise à jour pour votre postulation? Connectez-vous à votre profil pour voir votre statut.
Rejoignez notre communauté de talents