Assistant Marketing Communications Manager – Integrated Shopper Marketing

Job Number: 9707
Location(s): Minneapolis, MN

General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie’s Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You’ve come to the right table. We want the very best talent to help lead something big.

Job Details

Overview & Responsibilities

ISM (Integrated Shopper Marketing) is a function within Brand Building Services (BBS) responsible for building our brands with General Mills’ priority retail partners. The individual filling this position will be joining the Albertsons ISM team. Albertsons is one of General Mills’ most innovative and digitally advanced retail partners, creating opportunities for the person in this role to lead best-in-class, highly targeted and first of its kind programs and initiatives.

 

This role will be responsible for working across multiple key stakeholders to bring brand plans to life at Albertsons. It will be instrumental to build strong relationships with OU teams, sales teams, central BBS and our external customer teams. This role will also serve as the main point of contact for our external shopper, media and experiential agencies.

 

This role is located in Scottsdale AZ or Minneapolis, MN.

 

  • Orchestrate strategies, priorities and business objectives across brand teams and sales teams.
  • Serve as marketing expert and partner to sales team through thought leadership, insights and best practice sharing.
  • Build retailer specific plans by overseeing creative briefs, managing project timelines and budgets
  • Attend and present at external customer meetings, assisting in selling in shopper marketing programs, events and GMI capabilities
  • Manage agency relationships with in-store, media and experiential agency partners
Qualifications
  • Bachelor’s Degree
  • 2 – 4 years marketing communications experience, 4+ years preferred
  • Exceptional communication and relationship building skills across multiple key stakeholders, levels and cross-functional teams
  • Strong business acumen and understanding of how to translate objectives and priorities into marketing executions
  • Excellent project management skills inclusive of timeline, budget and agency management
  • Strong understanding of brand building services and marketing tool-kit to translate brand campaigns at the shopper level

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Overview & Responsibilities

ISM (Integrated Shopper Marketing) is a function within Brand Building Services (BBS) responsible for building our brands with General Mills’ priority retail partners. The individual filling this position will be joining the Albertsons ISM team. Albertsons is one of General Mills’ most innovative and digitally advanced retail partners, creating opportunities for the person in this role to lead best-in-class, highly targeted and first of its kind programs and initiatives.

 

This role will be responsible for working across multiple key stakeholders to bring brand plans to life at Albertsons. It will be instrumental to build strong relationships with OU teams, sales teams, central BBS and our external customer teams. This role will also serve as the main point of contact for our external shopper, media and experiential agencies.

 

This role is located in Scottsdale AZ or Minneapolis, MN.

 

  • Orchestrate strategies, priorities and business objectives across brand teams and sales teams.
  • Serve as marketing expert and partner to sales team through thought leadership, insights and best practice sharing.
  • Build retailer specific plans by overseeing creative briefs, managing project timelines and budgets
  • Attend and present at external customer meetings, assisting in selling in shopper marketing programs, events and GMI capabilities
  • Manage agency relationships with in-store, media and experiential agency partners

Qualifications

  • Bachelor’s Degree
  • 2 – 4 years marketing communications experience, 4+ years preferred
  • Exceptional communication and relationship building skills across multiple key stakeholders, levels and cross-functional teams
  • Strong business acumen and understanding of how to translate objectives and priorities into marketing executions
  • Excellent project management skills inclusive of timeline, budget and agency management
  • Strong understanding of brand building services and marketing tool-kit to translate brand campaigns at the shopper level

cb1

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