Marketing Communications Planner

Job Number: 10306
Location(s): Minneapolis, MN

General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie’s Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You’ve come to the right table. We want the very best talent to help lead something big.

Job Details

Overview & Responsibilities

This position is in Marketing Communications supporting N/O Bar brands including Epic Performance and GoodBelly.  This Marcom role will also support innovation projects (e.g. new brands for the nutrition bar space) and newly established Omni-channel initiatives. The MarCom Planner supports all aspects of an integrated campaign from media planning, to social strategy, to public relations and experiential marketing to content strategy and ISM support.  This position will work with an inter-agency team, sales, and our SGC teams to create the earned, owned and paid content and ideas that will continue the trajectory of growth on new bar brands (Epic & GoodBelly), and launch new brands into the marketplace.

  • Lead experiential, PR, digital, media execution (working with MarComm Mgr on setting strategy) as well as content strategy, directing the brand’s community manager (including content creation and calendar management, content distribution and management of brand website and social channels.
  • Serve as day-to-day contact with both the Epic and GoodBelly masterbrand teams and collaborate across Operating Units to develop integrated plans and efficient budget deployment.
  • Lead launch of new brands in partnership with Marketing & CI from consumer input, positioning writing, comms planning to execution & measurement.
  • Activate and manage customer marketing funds and collaborate with ISM/ecomm to ensure customer and brand initiatives are maximized.
  • Provide communication leadership to Omni-Channel development project- consult, recommend and execute new processes to help team be more agile.
  • Manage annual consumer budget, providing real-time updates and recommendations for shifts throughout the year.

Qualifications
  • Bachelor’s Degree in Marketing or a related field
  • 2-5 Years of Experience
  • History of successful collaboration with cross-functional teams, agency partners; ability to build strong relationships, efficiently and effectively gather and influence stakeholders
  • Strong communication skills (written/verbal/presentation)
  • Project management expertise with a fine attention to detail in a fast-paced, ever-changing environment, digital knowledge, partnership/experiential experience, and great activation skills are key elements to success.
  • Communication planning expertise
  • Ability to build strong empathy for a variety of consumer targets and leverage for building plans
  • External Thinker: must be able to develop marketing plans that are common in the market place but have never before been executed at General Mills.
  • A creative problem solver who strives off “never-been-done-before” initiatives.

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Overview & Responsibilities

This position is in Marketing Communications supporting N/O Bar brands including Epic Performance and GoodBelly.  This Marcom role will also support innovation projects (e.g. new brands for the nutrition bar space) and newly established Omni-channel initiatives. The MarCom Planner supports all aspects of an integrated campaign from media planning, to social strategy, to public relations and experiential marketing to content strategy and ISM support.  This position will work with an inter-agency team, sales, and our SGC teams to create the earned, owned and paid content and ideas that will continue the trajectory of growth on new bar brands (Epic & GoodBelly), and launch new brands into the marketplace.

  • Lead experiential, PR, digital, media execution (working with MarComm Mgr on setting strategy) as well as content strategy, directing the brand’s community manager (including content creation and calendar management, content distribution and management of brand website and social channels.
  • Serve as day-to-day contact with both the Epic and GoodBelly masterbrand teams and collaborate across Operating Units to develop integrated plans and efficient budget deployment.
  • Lead launch of new brands in partnership with Marketing & CI from consumer input, positioning writing, comms planning to execution & measurement.
  • Activate and manage customer marketing funds and collaborate with ISM/ecomm to ensure customer and brand initiatives are maximized.
  • Provide communication leadership to Omni-Channel development project- consult, recommend and execute new processes to help team be more agile.
  • Manage annual consumer budget, providing real-time updates and recommendations for shifts throughout the year.

Qualifications

  • Bachelor’s Degree in Marketing or a related field
  • 2-5 Years of Experience
  • History of successful collaboration with cross-functional teams, agency partners; ability to build strong relationships, efficiently and effectively gather and influence stakeholders
  • Strong communication skills (written/verbal/presentation)
  • Project management expertise with a fine attention to detail in a fast-paced, ever-changing environment, digital knowledge, partnership/experiential experience, and great activation skills are key elements to success.
  • Communication planning expertise
  • Ability to build strong empathy for a variety of consumer targets and leverage for building plans
  • External Thinker: must be able to develop marketing plans that are common in the market place but have never before been executed at General Mills.
  • A creative problem solver who strives off “never-been-done-before” initiatives.

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