Brand Building Public Relations Manager

Job Number: 10529
Location(s): Minneapolis, MN

General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie’s Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You’ve come to the right table. We want the very best talent to help lead something big.

Job Details

Overview & Responsibilities

We are looking for a creative and agile thinker and do-er who is passionate about consumer-centric ideas, culture and brand-building. Join us to make an impact and drive the development and execution of modern PR plans for some of the most beloved brands in the world. In this role, you will be a PR expert on a cross-functional marketing team that builds talk-worthy brand actions and news that consumers care about.

MAIN RESPONSIBILITIES

  • Be a voice in idea generation and to shape Brand communications that generate a disproportionate share of the cultural conversation
  • Connect with culture, influencers, and media partners to amplify brand actions that provide value to our consumers
  • Understand major pillars in culture (ie- food, fashion, music, sports, gaming, wellness) and how ideas can be built and expanded through the fans that exist within the subcultures of each
  • Leverage key cultural moments to ensure that PR executions are timely, relevant, and impactful
  • Turn fans into media and know how to identify and build an audience
  • Ideate, consult, coach, and guide teams to great PR activations that build our brands
  • Partner with Corporate Communications Brand PR team on media relations & crisis management
  • Develop a KPI system to better understand what’s working and what’s not
  • Identify and manage brand-building PR agencies with input from Corporate Communications & sourcing
Qualifications

MINIMUM QUALIFICATIONS

  • BA in Communication or related degree
  • 5 years of consumer marketing experience
  • Demonstrated ability to contributing to “big, bold, brand ideas”
  • Passion for developing and executing PR forward creative ideas
  • Experience in strategic decision-making and execution across all the available PR levers; traditional media relations, media partners, cultural influencers, content creators, social channels, etc.
  • A true lover of all things culture
  • Relationship and solution-oriented
  • Sound understanding of risk management

CB1

Overview & Responsibilities

We are looking for a creative and agile thinker and do-er who is passionate about consumer-centric ideas, culture and brand-building. Join us to make an impact and drive the development and execution of modern PR plans for some of the most beloved brands in the world. In this role, you will be a PR expert on a cross-functional marketing team that builds talk-worthy brand actions and news that consumers care about.

MAIN RESPONSIBILITIES

  • Be a voice in idea generation and to shape Brand communications that generate a disproportionate share of the cultural conversation
  • Connect with culture, influencers, and media partners to amplify brand actions that provide value to our consumers
  • Understand major pillars in culture (ie- food, fashion, music, sports, gaming, wellness) and how ideas can be built and expanded through the fans that exist within the subcultures of each
  • Leverage key cultural moments to ensure that PR executions are timely, relevant, and impactful
  • Turn fans into media and know how to identify and build an audience
  • Ideate, consult, coach, and guide teams to great PR activations that build our brands
  • Partner with Corporate Communications Brand PR team on media relations & crisis management
  • Develop a KPI system to better understand what’s working and what’s not
  • Identify and manage brand-building PR agencies with input from Corporate Communications & sourcing

Qualifications

MINIMUM QUALIFICATIONS

  • BA in Communication or related degree
  • 5 years of consumer marketing experience
  • Demonstrated ability to contributing to “big, bold, brand ideas”
  • Passion for developing and executing PR forward creative ideas
  • Experience in strategic decision-making and execution across all the available PR levers; traditional media relations, media partners, cultural influencers, content creators, social channels, etc.
  • A true lover of all things culture
  • Relationship and solution-oriented
  • Sound understanding of risk management

CB1

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