Marketing Communications Assistant Manager – Partnerships

Job Number: 11198
Location(s): Minneapolis, MN

Overview & Responsibilities

This role manages all partnerships within Music, Fashion and Sports across the General Mills US portfolio. You will be responsible for seeking and identifying top partnerships within these categories, and will be tasked with pitching the right opportunities for our brands. You are responsible for the day to day management of external partner relations, as well as serve as the liaison for all internal teams for your categories. This role also manages all Non-Food Outbound Licensing including apparel, accessories, make-up and bakeware in conjunction with our licensing agency.   If you have deep passion for the areas on Music, Sports and Fashion and love to create ideas that resonate in popular culture, we want to hear from you.

 

RESPONSIBILITIES

  • Seek, engage, and maintain external partnerships within the Music, Fashion and Sports categories and serve as the day to day contact for new and existing partners.
  • Secure and manage execution of partnerships
  • Serve as the expert for your categories and create frame-breaking ideas for General Mills brands
  • Set the strategic vision and collaborate with the outbound licensing agency to generate new Outbound Licensing opportunities for our brands.
  • Oversee the day to day execution of all Outbound Licensing projects

 SKILLS GAINED IN ROLE

  • Creating brand building ideas & remarkable partnerships that transform into profitable growth
  • Experience in negotiations and partnership management
  • Communication and relationship building with key partners both internally and externally
  • Managerial experience by leading our Outbound Licensing Agency to strategic 
Qualifications

Education: Bachelor’s degree in Marketing or Communications Preferred

Related Experience: 6 years

 

ADDITIONAL SKILLS/EXPERIENCES

  • Strong understanding of and interest in pop-culture
  • Ability to create brand building ideas from scratch
  • History of collaboration and project management with brand teams and external partners
  • Strong communication skills (written/verbal/presentation)
  • Ability to build strong relationships and influence are key elements to success.
  • Deep understanding of brand building and partner KPIs

#cb

Overview & Responsibilities

This role manages all partnerships within Music, Fashion and Sports across the General Mills US portfolio. You will be responsible for seeking and identifying top partnerships within these categories, and will be tasked with pitching the right opportunities for our brands. You are responsible for the day to day management of external partner relations, as well as serve as the liaison for all internal teams for your categories. This role also manages all Non-Food Outbound Licensing including apparel, accessories, make-up and bakeware in conjunction with our licensing agency.   If you have deep passion for the areas on Music, Sports and Fashion and love to create ideas that resonate in popular culture, we want to hear from you.

 

RESPONSIBILITIES

  • Seek, engage, and maintain external partnerships within the Music, Fashion and Sports categories and serve as the day to day contact for new and existing partners.
  • Secure and manage execution of partnerships
  • Serve as the expert for your categories and create frame-breaking ideas for General Mills brands
  • Set the strategic vision and collaborate with the outbound licensing agency to generate new Outbound Licensing opportunities for our brands.
  • Oversee the day to day execution of all Outbound Licensing projects

 SKILLS GAINED IN ROLE

  • Creating brand building ideas & remarkable partnerships that transform into profitable growth
  • Experience in negotiations and partnership management
  • Communication and relationship building with key partners both internally and externally
  • Managerial experience by leading our Outbound Licensing Agency to strategic 

Qualifications

Education: Bachelor’s degree in Marketing or Communications Preferred

Related Experience: 6 years

 

ADDITIONAL SKILLS/EXPERIENCES

  • Strong understanding of and interest in pop-culture
  • Ability to create brand building ideas from scratch
  • History of collaboration and project management with brand teams and external partners
  • Strong communication skills (written/verbal/presentation)
  • Ability to build strong relationships and influence are key elements to success.
  • Deep understanding of brand building and partner KPIs

#cb

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