Talent Areas

Marketing Careers

The General Mills marketing team serves as advocates, champions and protectors of some of the world’s most popular and well-recognized brands. We are responsible for the health and growth of the business across several specialized marketing functions.

Brand Marketing

The Marketing team is segmented into three areas in order to best meet the needs of our company and our customers:

  • Established Brands
  • New Products & Initiatives
  • Business-to-Business (U.S. Retail Division, Convenience & Foodservice)

Market Research

Our global market research team brings fresh approaches and marketplace insights to business challenges, which illuminates tomorrow’s opportunities and gives our customers a voice in the future of established and emerging General Mills brands. The main areas of marketing research consist of:

  • Applied Shopper Insights
  • Center for Learning & Experimentation
  • Global Consumer Insights & Analytics
  • Division Consumer Insights

Marketing Communications

This team is also known as General Mills Communications, home to a group of experts that are among the best in the business. Our purpose is to serve the business by creating brand-building ideas and remarkable executions that transform into profitable growth. We share a true excitement and passion for marketing across these career areas:

  • Global Media
  • Global Brand Strategy
  • Integrated Marketing Communications
  • Price Promotion
  • Integrated Shopper Marketing